Advertising In Your Hands

Bandwagon Commercials

    You see so many commercials a day. Some persuade you and some don't. Well, if you read this you'll find two techniques that professional producers use or include in their ads. In the commercial below you will see them using bandwagon. This is a persuasive propoganda that tries to make you follow the crowd. In the ad you see the child writing Bandwogon on the man's helmet. This is a heads up that something related to bandwagon is coming up. Later in the commercial you find the man changing the team it supports each time that team loses a game. This is a perfect example of bandwagon because the man is following the crowd.

In this commercial you see them using the bandwagon
technique. It's noticed by the child writing it on the man's 
helmet and also seen by the man changing jerseys each
time a team looses. This is following the crowd. 

Testimonial Commercials

    In the commercial below you will find the producer using the testimonial technique. This technique uses famous, well-known people to demonstrate and display the products from the company. One of the popular people in the ad is a the basketball player, Rajon Rondo. They probably used him because his fans might do what ever he suggests and in this case he's suggesting to buy from Foot Locker. If you want to see another ad where they use the testimonial technique just go to this link. (Lebron James beats commercial)

    

In this commercial you see them using the testimonial 
technique. You could notice because you can see 
them using a famous, well-known person to persuade 
you to buy their product. This is what a commercial 
using the testimonial strategy would look like.

My Opinion

    I like the first commercial because the man is changing his favorite team every time that team looses. To me this is a great example of bandwagon including the fact that the child writes in marker on the man's helmet "Bandwagon". The strategy used makes me want to buy this product because in the end of the commercial the two children say that they hope that Dorittos is part of the bandwagon. In this ad they pick a certain type of people they want to buy this product. It's not just that they just think everyone is going to buy their product. They have a specific target audience. In this ad I think the target audience is young parents. I think so because it's usually the main actor who is the target and in this case  it's young parents. Also, I think this product will sell because they made it funny and when it's funny it usually attracts some attention.
    I liked the second commercial, also because it has an amazing basketball player in it. When they added Rajon Rondo to the commercial they did themselves a favor. When other people that like him see that he is suggesting to get shoes from Foot Locker they might beg their parents to get shoes from their and then Foot Locker will get a lot of money. I think the target audience in this ad is teenagers. I believe this because teenagers are the people who really care about nice style and good shoes, so I think their are the target audience. Mostly, I think this commercial will help Foot Locker make money because I think Rajo Rondo's fans will go to Foot Locker because he suggested it.

Top Five List

 

In this commercial you can see them using the testimonial technique. You can notice because they use Eli Manning and make him drive a Toyota. Then they want fans of Eli Manning to buy a toyota.


In this commercial you can also see them using the testimonial technique. I noticed because in a testimnial commercial their is always a well-known person. In this ad Old MacDonald was the famous person.



In this commercial you might spot the technique that I spotted. I found them using the bandwagon technique. I could tell because one of the women ws jealouse of the other woman because her insurance helped her save more money.




I think this commercial is using the testimonial technique. I have a feeling because they are saying that if you want to be fast and amazing at soccer like Ronaldo you have to wear the nike shoes shown in the ad. This is why it uses the testimonial strategy.


I think the technique used in this commercial is bandwagon. I think so because bandwgon is following the crowd. Also, in this case the crowd would be the children so the ad wants you to follow what the children and the man say.

Your Turn

    Now I'm putting this into your hands. Since you know these two techniques now try and find two commercials that use these strategies. When you comment put in a link to tell me where to go and I'll watch that video that you chose. Just remember the next time you see an ad think if it has or uses any of these two techniques.

The Terra Cotta Warriors

Introduction

 

    Over 2,000 years ago a clay army of more than7,000 was built of unique faces and different clothes along with chariots, horses, and archers. All of this was built to guard what lay inside the chamber it protected. Qin Shi Huang (the emperor)was obsessed with the afterlife he beleived in. He built this army to accompany him in it. Crazy, right. And what's even more crazy is that this is the emperor of China who was the founder of chinese writing, their weights and measures, and built a sereis of highways and the first version of the Great Wall of China.

My Opinion

       I disliked the emperor because he called thousands of people to build this enormous tomb just for him and his imaginary afterlife. In the video provided by National Geographic it says that it took 37 years to build the Terra Cotta Empire. I don't think people should've wasted 37 years building somthing that won't happen. Also,  Qin Shi Huang killed all his wives and many others - the day he died - he wanted to enjoy his fairytale afterlife with(source ononimous).

Top Five Facts

1. Over 700,000 workers were employed for construction
2. The clay figures were over 2,200 years old
3. Archeoligists believe more than 160 underground chambers are still yet to be discovered
4. Local farmers digging for water discovered and found a few fragments of the Terracotta Empire
5. When the figures were found they were smashed into more than 2,000 peices(so far 1,000 peices restored

Your Turn

      What do you think about the emperor? Would you wan't him to be your ruler? Please post your thuoghts below.

 

The Vicious "SuperCroc"

Introduction

      Over 110 million years ago a deadly creature walked on the face of the earth. No, it wasn't a T-rex

20nor a kentasouras. It was probably more dangerous than both combined. It was a SuperCroc! At 40 feet long  and weighing in at eight tons intimated every living thing that saw it. Being able to hunt on land and water made no one safe. Even with a tank you might not be able to take this beast down. Many creatures were crossed off the list as being dangerous or having any chance of taking down the well- known mighty SuperCroc!

My Opinion  

    I'm glad SuperCroc don't exist today because it probably would've wiped out the human race by now. Sereno found out that SuperCroc's skull was 6 feet alone and had 132 teeth. That meant it would be able to swallow a human in one gulp. That would be enough information to make me hide in my basement all day, every day. Sereno's team also found out that it had bony armor on it's back called scutes. This covered the head, body, and part of the tail of this mighty beast. That would probably make it tougher than an armored, armed truck. No wonder Sereno's team said it was constructed like a fighting machine.

5 Cousins of SuperCroc

1. BoarCroc-could grow up to 20 feet long and has three rows of fangs
2. RatCroc-can grow up to 3 feet long, it eats plants, grubs, and it stood upright
3. PancakeCroc-largest of the new finds but still not as large as SuperCroc
4. DogCroc-dog size, upright, and had a dog like noise
5. DuckCroc-about 3 feet long and used its long narrow snout to search shallow waters for its meal of fish and frogs

Your Turn

      Now it's your turn. What did you think the strongest thing to ever step on the planet was before reading this? After reading this does this change your mind or do you still stick to your same answer? Please comment below and write about your opinion.